The honest Metricool alternative for solo creators
Metricool is the better analytics tool and tracks competitors on its free plan. Repost is the better writing tool. Which you want depends on whether your bottleneck is measuring or making. Honest comparison.
Metricool: Analytics first, scheduling second — priced by brand, with real competitor tracking. · Metricool pricing checked 2026-09-11.
Why people look for a Metricool alternative
X costs extra, per account, on every paid tier
Each connected X account is a $10 a month add-on as of July 2026 (grandfathered at $5 for older accounts), and X is excluded from the free plan entirely along with LinkedIn. If X is a real channel for you, the sticker price is not the price.
The AI is a caption assistant, not a writer
Metricool will help with a caption. It does not take one idea and produce ten native versions across networks, which is the part that actually takes the afternoon.
It is built to tell you what happened
Metricool is excellent at reporting and comparatively thin at production. If your problem is that the posts do not get written, better dashboards do not solve it.
What Metricool costs
Free
1 brand, up to 20 posts a month, 30 days of analytics, 5 competitor profiles. Excludes LinkedIn and X.
Starter
From €16 / month annually for 5 brands; around €29 for 10.
Advanced
From €43 / month for 15 brands. Adds approvals, roles, full X analytics and the API.
X add-on
$10 / month per connected X account on all paid tiers.
Where Metricool is genuinely better
Written by the people who make Repost, so read it with that in mind — but these are real, and if one of them is your deciding factor you should buy Metricool and stop reading.
Metricool tracks competitors too — and it is on the free plan
This is Repost's headline feature and it would be dishonest to pretend Metricool lacks it. Five competitor profiles free, with ongoing performance tracking. Metricool's is stronger on continuous measurement; Repost's analyzer is stronger at the start — it reads your site, names rivals in your niche and studies what they publish rather than only charting accounts you already named.
The analytics are genuinely better, and it is not close
Cross-network reporting, ad performance, historical depth, white-label client reports. Repost shows you what your own posts did. If measurement is the job, Metricool wins.
It publishes directly to more networks
Repost auto-publishes to LinkedIn, Bluesky, Threads and Discord, and to X for anybody on the add-on that covers its per-post fee. It formats, previews and queues Instagram, TikTok, Facebook, YouTube, Pinterest and Google Business for a single tap. If unattended Instagram or TikTok posting is the thing you are buying, this is the wrong tool.
A more generous free plan in shape
One brand, most networks, 20 posts a month and five competitors — free forever. Repost's free plan allows unlimited posting but only three networks and one brand.
Advertising data alongside organic
Metricool pulls ad performance in next to organic. Repost has no concept of paid at all.
A public API on Advanced
There is no public API.
Where Repost is better
It writes the posts
One idea becomes ten drafts, each to that network's length and conventions. This is the difference in one line: Metricool tells you how the week went; Repost produces the week.
Unlimited posting on every plan, including Free
Metricool's free tier caps you at 20 posts a month. Repost never meters posting — only from-scratch AI writing, and a failed generation is refunded.
X included, at no surcharge, on every plan
Including Free. No per-account add-on, no grandfathering, no asterisk.
Brand kits that shape the writing
A Repost brand carries voice, hashtag pool, palette and posting windows, and those feed the drafting. Metricool's brands are reporting containers.
Bluesky and Discord publish on schedule
Bluesky has no native scheduling of its own, and Discord is rare across the category.
Predictable flat pricing in dollars
$29 covers ten networks and five brands. No currency conversion, no per-network add-on to work out.
Side by side
| Metricool | Repost | |
|---|---|---|
| Free plan | 1 brand, 20 posts/mo, no X or LinkedIn | 1 brand, 3 networks, unlimited posts |
| Entry paid price | ~€16 / mo (5 brands) | $29 / mo (5 brands) |
| X (Twitter) | +$10 / mo per account | Included, every plan |
| Posting limits | 20 / mo on free | Unlimited, every plan |
| Networks that publish unattended | Most of them | LinkedIn, Bluesky, Threads and Discord |
| Writes a separate post per network | Caption assistant | Yes, AI-written |
| Competitor tracking | Yes — 5 free, ongoing | Yes — analyzer, every plan |
| Analytics depth | Deep, incl. ads | Your own posts |
| White-label reports | Yes | — |
| Public API | Advanced tier | — |
So which one?
Pick Metricool
if your bottleneck is measurement rather than production, you report to clients, you run ads and want them next to organic, or you want ongoing competitor tracking more than help writing.
Pick Repost
if the posts are what does not get done, you want ten native versions written from one idea, you post to X a lot and resent the add-on, or you want Bluesky and Discord going out on their own.
Questions
Doesn't Metricool already do competitor analysis?
Yes, and better on the measurement side — five competitor profiles free, tracked continuously. Repost's analyzer does a different job: it reads a website, works out who the competitors in that niche actually are, and studies what they publish, which is the part you need before you know whom to track. If you already know your rivals and want them charted over time, Metricool is the better tool.
Which is cheaper?
Metricool's headline price is lower — around €16 a month for five brands against $29. But each X account adds $10 a month on every paid tier, so two X accounts closes most of that gap. Compare with your own network mix rather than the sticker price.
Can I use both?
Plenty of people would be well served doing exactly that — Repost to write and schedule, Metricool to measure. They overlap less than the category suggests.
Is Repost's free plan better than Metricool's?
Different, not better. Metricool free: one brand, most networks, 20 posts a month, five competitors, no X or LinkedIn. Repost free: 0 brand, 0 networks, 0 AI credits a month, no card and no trial clock. Posting on it is unlimited — only the heavy AI writing is metered. Metricool gives you more networks; Repost gives you unlimited posting and X.